Looking for media coverage? This course will teach you how to be one of the most featured experts in your industry.
- What is PR and content marketing and how to tailor your strategy to suit your desired outcome
- How to come up with media worthy story ideas that your target audience will want to read and a Journalist will want to write about
- How to pitch your ideas into journalists
- How to provide content and be interviewed
- Ideas for boosting your brand awareness beyond publications
- How to work with influencers, experts and key opinion leaders
- How to be an expert, influencer and key opinion leader
- How to work with and develop case studies
- How to repurpose content
- How to collaborate with other brands, experts and influencers
- How to maximise your exposure on social media
- How to boost your SEO
- How several marketing savvy businesses boosted their brand awareness
- How to set up your company according to a bookkeeper, accountant and lawyer
- and much much more
BONUS 2 valued at over $1000
Students will also receive:
- A one month membership to Expert Hub for FREE valued at $99
- A 30 minute phone call with me valued at $80
- Email support for the duration of the course and one month after you complete it. I will review and provide feedback on your pitches, review your story ideas and help you land your first feature.
Hope you enjoy the course!
"I was Britt's first client when she launched her PR company and I have now been working with her for over 3 years. Britt has helped me boost my profile through features in publications including Men's Health, AFR, Executive Style, Men's Style, OK!, WHO, Sunrise and more. She has also helped us bring some of our concepts to the forefront of the media including Flow After Dark, Nightclub Spin and Sofa 2 Surf. Looking forward to working on many more great things with the team."
- Ben Lucas, Owner of Flow Athletic
"JSHealth engaged Brittany to work on our PR for the launches of our new Vitamins range and the JSHealth app - two massive launches for our business this year. We absolutely loved working with her and her team. They were incredibly hard working and efficient. They understand the media and have created strong relationships with the right journalists which helped us achieve great coverage. I am so impressed"
- Jessica Sepel, founder of JSHealth
By way of introduction, I am Brittany Bennett and I have been a publicist for over ten years. I started my PR agency Bennett PR in 2016 and we niche in health, fitness and lifestyle publicity. We are also very blessed to work with some of best experts in the industry including Ben Lucas from Flow Athletic, 12RND Fitness, Adala Bolto from ZADI, 28 by Sam Wood, Tim Robards, Zoe Bingley- Pullin, Jessica Sepel, Body Science and more.
I am also the founder of experthub.com.au which is an online platform for businesses and experts who want to get media exposure but don’t require a full PR campaign. Expert Hub is essentially a DIY platform that gets you in front of my media contacts and gives you the opportunity to share your story ideas with them.
When it comes to getting publicity, it does not matter if you are already well known, in fact my team and I get a lot of experts and businesses featured in high profile publications even if they don’t have a high profile.
Believe it or not, it is not about how many followers you have on instagram. It is not about whether you have been featured in the media before and you do not even have to be a good writer. What will get you featured in the media is if can provide value to a publications audience such as interesting or well researched ideas and whether you actually know your stuff.
If you have any questions, feel free to reach out to me at [email protected].
Also listen to my podcast ‘The Expert Pod’ where I interview business owners in the fitness space about their marketing and growth strategies. I also interview some of my advisers from my accountant, book keeper, social media expert, journalists and more who can give you more tips for when you are starting out: https://soundcloud.com/theexpertpod
I hope you find this course to be helpful. Please feel free to send any feedback to [email protected]
"Working with Brittany has been awesome. Brittany gets wellness, is very well connected and is super action-focused that enabled us to get some amazing results in the health and wellness media, including a fabulous feature in Men's Health."
- Lawrence Mitchell- Chief Culture Officer at Sumo Salad
StartPart 1 An Introduction to PR and Content Marketing (16:01)
StartPart 2 A few of my favourite strategies for gaining recognition (5:41)
StartPart 3 An introduction to Content Marketing (12:59)
StartPart 4 How to Present Your Story Ideas and Weave In Your Brand Messaging To Get The Most Out of PR (17:35)
StartPart 5 How to Create The Perfect Pitch (42:36)
StartPart 6 How to Approach The Media with BONUS Topics including Repurposing Content, Maximising Content and Events++ (31:59)
StartSocial Media Advertising for Small Businesses with Lynsey Fraser from FloSocial (26:18)
StartHow to Approach and Work with Journalists with one of Australia's leading Journalists Lucy Cousins (10:20)
StartHow to Maximise SEO and Social Media with Ben Adams from Marzipan Media (10:07)
StartBookkeeping for Small Businesses with Angela Cuccurullo from Books at Bondi (14:42)
StartInterview with Jade Dunwoody, Strategist for General Pants
“We engaged Britt for the Sydney launch of our app back in July and have continued to work with her since. Britt is incredibly efficient, professional and has a genuine passion for helping you achieve great results. She has strong relationships with the right people in the right places and a strong understanding of the media landscape. We have been so impressed by Britt & her team and we highly recommend working with her.”
- 28 by Sam Wood Team
"I have been ‘blogging’ for around 6 yrs now and to be honest I had lost my passion for it. FITtopia Media Hub gives me a reason to put effort into writing a blog or article for the world to see because the hub puts your article in front of the people (Journalists) who can share it with the masses..
After being on the Hub for only a few months, I’ve been interviewed by Foxtel, featured in Oxygen Magazine and my 10 wk transformation client has graced the cover of WHO Magazine. FITtopia gives you the opportunity to receive great press, for very little effort and I would encourage anyone wanting easy brand exposure, to get on board."
- Tegan Haining, Celebrity Trainer, author and creator of the 7-Day Quickie
"Media Hub has assisted us in building the Lean Bean brand by expanding our digital presence beyond Instagram and Facebook, to include feature articles and interviews on prominent news and health sites, including Women's Heath, and Body & Soul. Britt and the team have helped us stay creative in our content, by guiding us to deliver unique and fun pitches and ideas to the site, and stay current with leading journalists and publications. A godsend for a small business!"
- Lizzie Bland- Founder of Lean Bean Fitness
Frequently Asked Questions
Sign up to the course and receive 25% off your membership for life!